Being in the top 3 of the local results in Google Maps For Estate Agents can help your local branch immensely, but how do you end up there? It takes a lot of work and consistency, but it’s worth it! Here are some tips:
Verify Your Business Listing
Your google plus page must be verified, so make sure of that as your first step. Find your page by typing ‘Google My Business’ into Google and then click through to the Google My Business page. Claim your business by following the steps to verify that you’re the owner. Many people don’t even realise that they have one of these pages!
Choose The Right Category
Business must be registered in the correct category after verification. This is really easy to do, but can be incorrect if you haven’t checked it yourself. Think of it like ‘my business is’ rather than ‘my business does’ to make sure that it’s right. So, do not select every single service that you offer as this can get you a penalty. It is not services you offer, but things that reflect who you are. So for a dentist that offers veneers and tooth whitening, it would be ‘cosmetic dentist’ and not ‘teeth whitening’.
NAP stands for your name, address, and phone citation. These must be consistent across all pages or it will have a negative effect on your results. When these are continuous, it makes you trusted by Google and they consider you to be relevant in the local area. Google use citations like this to help figure out how trustworthy your business is.
Citations listed in business directories are also important, so make sure you check these, especially if business has moved, or merged with another. They should be exactly the same as what is shown on your website to prevent confusion and give you a higher ranking.
Positive reviews can have a significant effect on your local results. Google wants to provide the very best experience for users, so it only makes sense that they would show them the local businesses with the best results. To ensure this, you should have more 5 star reviews than any competitor in your local area. The more you have the better, but remember, they must be genuine. You should not create fake reviews or pay for reviews, as this can backfire.
Ask your customers for reviews if they enjoy your service and you will protect your reputation too. The reviews will help you out if you do get one or two negative reviews (you can’t please everybody).
Start putting the above steps in place if you haven’t already, and you should notice a significant improvement in your Google Maps/local results. Ensure everything is consistent across all of your platforms and then work on getting positive reviews from happy customers as much as possible and you’ll be well on your way to securing a top spot.
Call us today on 02030867575 to find out how Digital Munkey could help your estate agency to do this effectively!