Facebook Advertising For Estate Agents – 15 great tips
For estate agents, the task of selling homes is just part of the job. You also want to distinguish the services you offer from those offered by other rival estate agents operating in your area. All of these things can be done by using Facebook advertising to its fullest.
Good marketing campaigns and knowing how to generate leads is a big part of what it takes to be a successful estate agent. Facebook advertising can be used in a variety of ways, and you can learn more about it, why it’ll benefit you and how to go about it in the correct way by reading on now.
- Make Use of Location Targeting
If you’re operating in a specific place or trying to sell homes in certain areas, you can make use of location targeting. You can target by postcode and really zone in on the areas where you want to sell properties.
- And Demographic Targeting
As well as targeting by location, you can also target specific demographics of buyers. You can target people of specific ages who are most likely to be buying, as well as targeting by income and you can even use behavioural targeting.
- Use Videos to Add Life to Your Properties
Video advertising is possible via Facebook and it offers a great way to engage with your target audience. Video content enables you to bring your properties to life and show them off properly.
- Target Investors Too
Thanks to the targeting capabilities offered by Facebook, you can target very specific groups of people. And this doesn’t have to apply to conventional homebuyers alone; investors can be targeted very easily too.
- Achieve Seller Leads by Using Ads for Free Evaluations
Ads can be used to offer free evaluations to people who want to sell their properties. It’s a good way to generate leads and it’s a tactic that many estate agents use.
- Make Use of Facebook’s Ad Retargeting Capabilities
Retargeting is a way of targeting ads at people who have already shown an interest in your services and visited your website. Because you know they’re interested, it’s a good use of your advertising budget.
- Plan Out Each Campaign
Planning is vital when using Facebook advertising because there are lots of options offered by the platform and you can tailor each campaign in a way that suits you.
- Carousel Ads Allow You to Show Off Numerous Rooms in a Home
Carousel ads are really useful because they allow you to show off numerous images from one home or even a variety of homes that you’re trying to sell in a particular area.
- Use Facebook Insights to Optimise Your Ads Better
In order to get more out of your Facebook ads, you need to optimise them. There are lots of insights offered by Facebook, so make the most of them to improve your ads going forward.
- Use Great Imagery for the Biggest Impact
To have the biggest impact on your audience and achieve the things you want to achieve, you need to use great photos that grab the attention of viewers.
- It’s a Low Cost Advertising Strategy
Facebook ads are very cheap and affordable when compared to other marketing and advertising strategies, so you can get great value for your money.
- Be Direct and Honest with Your Facebook Ad Copy
Good ad copy for your Facebook ads should be to the point, direct and honest. That matters because you won’t hold people’s attention for long and you need to gain the trust of clients.
- Integrate Facebook Ads with Traditional Adverts
It is possible to integrate your Facebooks ads with your traditional adverts, and that’s something you should certainly try to make the most of.
- Plan Ahead and Make the Most of Peak Buying Times
There are certain times of the year when people are more likely to buy homes, so make sure you plan ahead and ensure you have ads in place to target people hard at those times of the year.
- Build Trust with Reviews and Testimonials on Facebook
Another way to build trust with customers is to use reviews and testimonials from past clients and customers as part of your Facebook advertising strategy.