Best Digital Marketing Strategies For Estate Agents During Lockdown

Covid-19 has dramatically changed the way agents manage their teams, communicate and attract new clients. The lockdown, whilst difficult for all, has proven especially difficult for some agents who have not embraced the digital world.

Most people don’t quite understand how different strategies work and how long it takes to get results. For example, if you need to generate more leads this month, search engine optimisation (SEO) is probably not right for your business, as even though it should be the bedrock of your online presence, it can take 3-4 months to see any clear results.

If you need an injection of leads in the short term, here are my top 3 strategies to give you quick results.

1) Pay Per Click (PPC) Advertising

PPC advertising is a strategy where you pay a small fee when somebody clicks on your displayed Google ad. You can buy an ad at the top of the Google results page instead of relying on SEO. If you want instant leads, PPC can be a great way to bring your agency to the attention of potential Vendor’s and Landlord’s in an affordable way.

Did you know? Buyers and tenants will go to the portals but potential vendors and landlords will start their search on Google

2) Remarketing

Approximately 96% of your website visitors will not complete a contact form or call your agency and if you do not have a strategy in place to nurture these visitors you will not know these people even existed.

Remarketing is a great brand awareness tool as it can target these people by showing branded ads for your agency to encourage them to return to your website.

Did you know? If they came to your website, they were probably interested in your services but might not have been at the right stage of the buying cycle. Remarketing makes sure your agency is not forgotten and is a powerful tool as it is so focused

3) Social Media Advertising

Social Media Advertising allows you to display your paid ads to a really targeted audience. Facebook, in particular, can deliver great results as it has a huge audience with lots of information on each user.

A great lead generation strategy is to direct people who click on your facebook ad to your instant online valuation tool on your website as everybody is interested in how much their home is worth!

Did you know? 86% of people use social media on average 2 hours per day

If you need help with your digital marketing strategy, request a free no obligation demo with Paul Jamieson, Head of New Business, by emailing paul_jamieson@digitalmunkey.co.uk

Alternatively, get in touch via our website – Click Here

Paul Jamieson

Head Of New Business