Instagram is a photo sharing social media platform. And it is best at that among all other social media sites. It is known for its square image format, a virtual lack of a website and the filters it provides. An extremely visual social media, where users are inclined to like a large quantity and variety of posts.
Like with any social media platform it needs to be worked at. With Instagram user statistics 1 billion people use Instagram. 80% of users are outside the U.S. Having your estate agency on Instagram can only be a positive to showcase and share local community projects, charity events, professional property photography and local area landmarks.
Being able to target an area and push relevant photo to a specific type (Person, audience, age, location, interests) is very powerful.