Headline result
+91%
direct bookings vs OTAs
Sector
Property
Engagement
Retainer · ongoing
The brief
Town & Country came to us with strong fundamentals and an ambition to grow faster than the category. Acquisition costs were creeping up and the leadership team needed a clear, accountable plan for the next four quarters.
What we did
A twelve-week strategy sprint, a rebuilt measurement layer, full-funnel paid media and a parallel SEO and content programme. Weekly stand-ups with marketing, monthly reviews with the board.
The outcome
+91% direct bookings vs OTAs inside the first year — and the operating rhythm to keep compounding the gains in year two.