Stand out from the crowd and be the hub of local information.
When trying to rank high on the search engines likes Google. Google like to see relevant bespoke content. Google does not like duplication. Therefore copied articles or web page content will have no benefit to your estate agents.
No business likes to play hide and seek appearing on the first page of the natural search results can be a game changer. Having a high street office address will benefit to rank locally and area guides will help to appear in other locations
Articles for estate agents should not always be about your estate agency or your properties as that’s boring. Local relevant article posts will not only be engaging but also help with those long tail key phrases.
Google and the other search engines like to make sure that when you search you get the closest result to the search as possible therefore have the right content throughout your website is vital to rank.
Whether it’s video testimonials, video content of the area or the backdrop to your website, videos paint a thousand words. 2018 was already about video with 2019 being even stronger.