Landing pages For Estate Agents is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
We get this question all the time, and it’s easy to understand why. After all, what could be the real difference between two seemingly interchangeable online pages besides what we call them?
It all comes down to what they’re designed for.The key difference between a homepage and a landing page is focus. More conversions— valuations, landlords, buyers, sellers or whatever action you want visitors to take—that results.
Focus is why landing pages are so effective for marketing. As opposed to homepages and websites, which are designed for exploration, landing pages are customised to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.
Google is not that clever and needs to be able to find these pages within your website really easily. Making then hard to find could mean Google just skips to the next website
Make sure that the landing pages have clear call to actions on them.
Here are a few tips: