Facebook for Estate Agents
Facebook (now Meta) is still one of the most powerful channels for estate agents in the right hands — and one of the most wasted in the wrong ones. This is how we think about it after sixteen years inside the sector.
Audience over creative — at first
Most estate agents start with the post and worry about audience later. We do it the other way round — building local custom and lookalike audiences first, then designing creative that earns their attention.
Property listings — useful but limited
Posting every new listing is the obvious thing to do. It is also the lowest-leverage. Real Meta success comes from area content, vendor and landlord testimonials and lead-ad campaigns that work harder.
Paid and organic, integrated
Organic posting gets you noticed. Paid amplification turns that into measurable enquiries. The two need a single calendar and a single owner — not separate teams.
Measuring properly
Tie everything back to a CRM lead, not a like or share. Meta Ads Manager with Conversions API and clear UTMs makes that simple — but it takes proper setup.
About Digital Munkey
Digital Munkey is an independent UK digital marketing agency. We have worked with property brands since 2013 — estate agents, letting agents, commercial teams, housebuilders, retirement-living operators and overseas property specialists. That sector heritage means we know the language buyers and vendors use, the regulation that shapes what agents can promise, and the seasonality that drives every campaign cycle. We bring the same senior-led approach to ambitious brands beyond property: the discipline travels well.
How we work with clients
Every engagement starts with a discovery conversation, a clear scope and an honest view of what is realistic. A senior strategist owns your account from day one — there is no agency hierarchy between you and the people doing the work. We share dashboards, decisions and learnings as the programme runs, and we tie reporting to commercial outcomes rather than vanity metrics. Most of our property clients have been with us for more than five years because the model genuinely works.
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