Your site vs a competitor.
Side-by-side SEO + AI search scorecard. We crawl both, score five categories, and tell you exactly where you're winning and losing. Takes 30 seconds.
What you'll get back
A real comparison we ran for a Sidcup osteopath. Your site's name is blurred — yours won't be.
The Birkbeck
thebirkbeck.co.ukStandard meta tags and descriptive image alts are present, but the H1 ('Welcome to The Birkbeck') is non-specific for local search keywords.
Lacks FAQ schema and clear semi-structured data for services, though descriptive alt text helps image-based AI discovery.
Good focus on heritage and the founder's experience, but service descriptions are shallow compared to the competitor's condition-specific approach.
Strong signals from 40 years of history and a named owner, but lacks external validation like Google reviews or professional body logos.
Primary CTA links to a staging-style URL ('birkbeck.br1.website') which creates friction and professional distrust.
- Excellent use of descriptive alt text for all clinic imagery.
- Authentic story-led content regarding the 1987 founding and refurbishments.
- Clear, upfront information about local parking which helps site visitors.
- Broken/inconsistent CTA links pointing to a development subdomain (br1.website).
- Generic H1 title tag that misses key 'Osteopath Sidcup' keyword inclusion.
- Lacks condition-specific landing pages, making it harder to rank for 'sciatica' or 'back pain' queries.
Strong keyword-optimised H1 and condition-specific subpages (e.g. /back-pain-sidcup) targeting high-intent local queries.
Uses an FAQ block structure and clear entity definitions ('GOsC registered') that are easily parsed by LLMs.
Addresses specific buyer pain points with 'What we treat' sections and clear pricing transparency (Fees section).
Highlights professional registration (GOsC) and longevity, though it still lacks external social proof like patient testimonials.
Superior conversion design with a sticky header CTA and a prompt-based callback form at the footer.
- High-intent condition pages (Back Pain, Sports Injuries) targeting 'Osteopath Sidcup' variations.
- Clear price transparency with a dedicated 'Fees' section which reduces friction.
- Integrated FAQ block that answers common logistical questions (parking, referrals).
- Lack of real patient feedback or named testimonials to validate the 40-year claim.
- Limited team bios; doesn't name the specific practitioners as clearly as Site A.
- Heavy reliance on a single-page style for the main clinic story compared to Site A's depth.
Sidcup Osteopath wins on technical SEO and AI readiness by targeting specific local intent ('Osteopath Sidcup', condition pages) and structuring content for LLMs with FAQ schema. The Birkbeck has stronger brand story and trust signals from its 40-year history, but bleeds conversions through broken CTA links and a non-keyword H1.
Top 3 actions for The Birkbeck
- 1Fix the broken CTA — replace the 'birkbeck.br1.website' staging link with a same-domain booking page or phone CTA to recover lost conversions immediately.
- 2Rewrite the H1 to include the primary keyword: 'Osteopath in Sidcup — The Birkbeck Clinic, est. 1987'. Update the <title> and meta description to match.
- 3Add condition-specific landing pages (/sciatica-sidcup, /back-pain-sidcup, /sports-injury-sidcup) with FAQPage JSON-LD so both Google and AI engines can cite you for high-intent queries.
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