Do you specialise in marketing for hospitality, travel & leisure?

Yes — Hospitality, Travel & Leisure is a core sector for Digital Munkey. We bring senior strategists, sector-specific benchmarks and a proven playbook to every brief.

What services do you offer for hospitality, travel & leisure?

SEO, paid media, web design and build, creative, analytics and AI automation — tailored to hospitality, travel & leisure buyer journeys and measured against revenue, not vanity metrics.

How quickly can we get started?

Most engagements kick off within 2 weeks of a signed brief. We run a structured onboarding so the first sprint ships measurable value inside the first month.

Are you a UK-based agency?

Yes. Digital Munkey is an independent UK digital marketing agency working with brands across the United Kingdom and selected international markets.

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Hospitality, Travel & Leisure

Direct-bookings strategy for hotels, restaurants, attractions and operators. Less OTA dependency, more loyal repeat guests.

Brief us See the work

British seaside hotel terrace at golden hour

Live trends · Hospitality, Travel & Leisure

What's actually working for UK hospitality in 2026.

Direct-booking strategy, channel benchmarks and AI plays we're running across hotels, restaurants, attractions and operators across the UK.

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Live benchmark

+27%

direct booking share vs. OTAs (12-mo avg)

Live benchmark

£0.42

blended cost per booked covers (Google + Meta)

Live benchmark

OTA commission saved per direct booking

Paid Media

Brand defence on OTAs pays for itself.

Bidding on your own brand + 'booking' modifiers reclaims 12–18% of bookings from Booking.com and Expedia paid placements — net of ad spend, that's a 6–9% commission saving.

SEO & Social

Local intent is the highest-margin traffic.

'Restaurants near [station]', 'hotel near [event]' — these convert 4–5x better than generic terms. GBP optimisation + event-led content calendars are doing the heavy lifting.

Web & Creative

Booking engine is the brand.

Sub-3-step booking flows with live availability beat brochure sites every time. Brands switching to inline booking engines (vs. redirect to OTA-style widgets) see 40%+ direct booking uplift.

Analytics & CRM

First-party data is the moat.

Server-side tracking + PMS integration (Mews, Opera, Guestline) lets us optimise paid against true revenue, not just booking-engine events. Lifecycle email at 14/28/90 days drives repeat stays.

AI & Automation

AI concierge for pre-arrival upsell.

Custom AI handling pre-arrival enquiries (room upgrades, dinner reservations, spa) is adding £18–£32 ancillary revenue per stay and cutting reception inbound by ~40%.

“Direct bookings overtook OTAs inside six months. The team genuinely understand hospitality margins — every recommendation is grounded in what it does to RevPAR.”

Marco BelliniCommercial Director, Coastal Collection

SEO & Social

Earn the inches that turn into miles.

Technical SEO, content programmes, digital PR and organic social — measured against revenue, not vanity. A senior strategist owns the roadmap from day one.

Paid Media

Performance that scales without the spreadsheet hangover.

Google, Meta, TikTok, LinkedIn, programmatic — built around a single source of truth for ROAS, MER and pipeline. Daily optimisation, weekly read-outs, monthly business reviews.

Web & Creative