Paid Media
Brand defence on OTAs pays for itself.
Bidding on your own brand + 'booking' modifiers reclaims 12–18% of bookings from Booking.com and Expedia paid placements — net of ad spend, that's a 6–9% commission saving.
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Hospitality, Travel & Leisure
Direct-bookings strategy for hotels, restaurants, attractions and operators. Less OTA dependency, more loyal repeat guests.
Live trends · Hospitality, Travel & Leisure
What's actually working for UK hospitality in 2026.
Direct-booking strategy, channel benchmarks and AI plays we're running across hotels, restaurants, attractions and operators across the UK.
Live benchmark
+27%
direct booking share vs. OTAs (12-mo avg)
Live benchmark
£0.42
blended cost per booked covers (Google + Meta)
Live benchmark
9%
OTA commission saved per direct booking
SEO & Social
Local intent is the highest-margin traffic.
'Restaurants near [station]', 'hotel near [event]' — these convert 4–5x better than generic terms. GBP optimisation + event-led content calendars are doing the heavy lifting.
Web & Creative
Booking engine is the brand.
Sub-3-step booking flows with live availability beat brochure sites every time. Brands switching to inline booking engines (vs. redirect to OTA-style widgets) see 40%+ direct booking uplift.
Analytics & CRM
First-party data is the moat.
Server-side tracking + PMS integration (Mews, Opera, Guestline) lets us optimise paid against true revenue, not just booking-engine events. Lifecycle email at 14/28/90 days drives repeat stays.
AI & Automation
AI concierge for pre-arrival upsell.
Custom AI handling pre-arrival enquiries (room upgrades, dinner reservations, spa) is adding £18–£32 ancillary revenue per stay and cutting reception inbound by ~40%.
“Direct bookings overtook OTAs inside six months. The team genuinely understand hospitality margins — every recommendation is grounded in what it does to RevPAR.”
SEO & Social
Earn the inches that turn into miles.
Technical SEO, content programmes, digital PR and organic social — measured against revenue, not vanity. A senior strategist owns the roadmap from day one.
Paid Media
Performance that scales without the spreadsheet hangover.
Google, Meta, TikTok, LinkedIn, programmatic — built around a single source of truth for ROAS, MER and pipeline. Daily optimisation, weekly read-outs, monthly business reviews.
Web & Creative
Websites that look like a portfolio piece and convert like a sales floor.
Brand, UX, design systems and headless builds. Shipped on time, instrumented for growth, handed over with documentation your team will actually read.
Selected work in Hospitality, Travel & Leisure.
Specialist services for hospitality, travel & leisure.
Go deeper on the channels we run for hospitality, travel & leisure — every page is written by the team that delivers the work.
SEO for hospitalityPaid search for hospitalitySocial media for hospitalityFull-service marketing for hospitality
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Popular searches
What people ask us most.
Direct-booking growth and brand work for hotels, resorts and travel operators.
Social & Content
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