Case Study 01 — Estate Agency Growth
Independent estate agency, South East England
How we doubled valuation enquiries for an independent estate agency in 18 months with combined SEO and paid media.
The brief
A long-established independent estate agency across four branches in the South East had seen valuation enquiries plateau. Portal lead quality was falling, the website was not converting and paid media was running without proper attribution. They wanted a single partner to take it on end-to-end.
The approach
We started with a full audit — technical SEO, conversion paths, paid accounts, analytics — and rebuilt the foundations in the first 90 days. A new area-guide content programme launched alongside a rebuilt Google Ads account with proper conversion tracking and a Meta lead-ad campaign for landlords.
The results
Within 12 months, monthly valuation enquiries doubled, organic traffic grew 140% year on year, and cost per qualified enquiry fell by 38%. By month 18, the agency had opened a fifth branch on the back of the pipeline growth.
Why it worked
Senior strategists owned the account end-to-end. The branch team owned the data and the conversation with vendors. A clear, monthly business review kept everyone aligned on the commercial KPIs — not vanity metrics. The work compounded because nothing got dropped between channels.
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