PPC for Estate Agents
PPC for estate agents done properly — Google Ads and paid search programmes tied to commercial outcomes (valuations, instructions, landlord signups, reservations), not impression share. Senior strategists, hands-on optimisation and honest reporting from a UK agency that has run property PPC accounts for 16 years.
Estate agent PPC account architecture done properly
Most underperforming estate agent PPC accounts share the same problems — broad match overspend, weak negatives, single ad-group bloat, and vendor and landlord intent lumped into the same campaign. We rebuild from the keyword up, splitting valuations, lettings, buyers and area terms into their own structures.
Conversion tracking that holds up
Server-side tracking, enhanced conversions, GA4 integration and CRM hand-off — so every pound spent on paid search ties back to a real valuation request, landlord enquiry or applicant registration in your CRM.
Creative and landing-page testing on rotation
Continuous RSA, headline and asset testing built into the account. We use the data to inform valuation and lettings landing-page changes, not just bidding — the fastest lever on estate agent PPC cost-per-lead.
Weekly optimisation, monthly review
Daily eyes-on PPC management, weekly progress notes, monthly business review aligned to your branch or regional KPIs. No black box, no surprises.
About Digital Munkey
Digital Munkey is an independent UK digital marketing agency. We have worked with property brands since 2013 — estate agents, letting agents, commercial teams, housebuilders, retirement-living operators and overseas property specialists. That sector heritage means we know the language buyers and vendors use, the regulation that shapes what agents can promise, and the seasonality that drives every campaign cycle. We bring the same senior-led approach to ambitious brands beyond property: the discipline travels well.
Want a senior view on your estate agent PPC? Book a free account review.
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