Paid Search & PPC
We run paid search and PPC programmes for property brands that are tied to commercial outcomes — instructions, reservations, pipeline — not impression share. Senior strategists, hands-on optimisation and honest reporting.
Account architecture done properly
Most underperforming property paid search accounts share the same problems — broad match overspend, weak negatives, single ad-group bloat. We rebuild from the keyword up.
Conversion tracking that holds up
Server-side tracking, enhanced conversions, GA4 integration and CRM hand-off — so every pound spent ties back to a real lead and, where possible, a real revenue outcome.
Creative testing on rotation
Continuous RSA, headline and asset testing built into the account. We use the data to inform landing-page changes, not just bidding.
Weekly optimisation, monthly review
Daily eyes-on management, weekly progress notes, monthly business review aligned to your commercial KPIs. No black box, no surprises.
About Digital Munkey
Digital Munkey is an independent UK digital marketing agency. We have worked with property brands since 2013 — estate agents, letting agents, commercial teams, housebuilders, retirement-living operators and overseas property specialists. That sector heritage means we know the language buyers and vendors use, the regulation that shapes what agents can promise, and the seasonality that drives every campaign cycle. We bring the same senior-led approach to ambitious brands beyond property: the discipline travels well.
How we work with clients
Every engagement starts with a discovery conversation, a clear scope and an honest view of what is realistic. A senior strategist owns your account from day one — there is no agency hierarchy between you and the people doing the work. We share dashboards, decisions and learnings as the programme runs, and we tie reporting to commercial outcomes rather than vanity metrics. Most of our property clients have been with us for more than five years because the model genuinely works.
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