Insights

News & Blog

Our news and blog is where we publish the playbooks, benchmarks and commentary we use day-to-day with clients. Most of it is written by the team that does the work — so it is practical, opinionated and rooted in real campaigns.

Property marketing playbooks

Step-by-step write-ups of how we run paid media, SEO and social for property brands — including the things most agencies prefer to keep quiet.

Industry commentary

Honest takes on what is happening in property — interest rates, regulation, portal changes, AI search — and what it means for marketing budgets.

Benchmarks and data

We share aggregated benchmarks from our property client base so other operators can see how their numbers compare.

Agency life

Occasional posts about how we work, who is joining the team and what we are learning — for clients and prospective hires alike.

About Digital Munkey

Digital Munkey is an independent UK digital marketing agency. We have worked with property brands since 2013 — estate agents, letting agents, commercial teams, housebuilders, retirement-living operators and overseas property specialists. That sector heritage means we know the language buyers and vendors use, the regulation that shapes what agents can promise, and the seasonality that drives every campaign cycle. We bring the same senior-led approach to ambitious brands beyond property: the discipline travels well.

How we work with clients

Every engagement starts with a discovery conversation, a clear scope and an honest view of what is realistic. A senior strategist owns your account from day one — there is no agency hierarchy between you and the people doing the work. We share dashboards, decisions and learnings as the programme runs, and we tie reporting to commercial outcomes rather than vanity metrics. Most of our property clients have been with us for more than five years because the model genuinely works.

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