Paid Search for Land & New Homes
Paid Search for land & new homes is a discipline of its own. The audience behaves differently, the buying cycle is longer, and the competition for visibility is fierce. We work with land and new-homes teams inside estate agencies, housebuilders and consultancies who need to build a qualified buyer database long before launch and protect first-release momentum — without wasting budget on generic agency tactics that ignore how the property market actually moves. We have run pre-launch programmes that filled buyer databases months before the first plot was released.
Why land & new homes need a specialist paid search partner
Most agencies treat property as just another vertical. We treat it as our home market. Land & New Homes face a specific challenge: long lead times, fragmented data and pressure to deliver reservations at launch. A specialist partner understands the seasonality of the market, the language buyers and instructors use, and the regulatory boundaries — from CPRs to consumer-duty messaging — that shape what you can and cannot say. That context is the difference between a campaign that fills the pipeline and one that just spends budget.
Our approach to paid search for land & new homes
We rebuild accounts from the keyword up — match-type discipline, negatives, single-theme ad groups, conversion tracking that ties spend to revenue. For land & new homes specifically, that means Google Ads, Microsoft Advertising and demand-gen campaigns built around land and new-homes teams inside estate agencies, housebuilders and consultancies. Every campaign is wired into proper conversion tracking from day one so we are optimising against cost per enquiry, conversion rate, lead quality and contribution to pipeline — not vanity numbers that look good in a slide but never translate into instructions, reservations or completed deals.
What you can expect
A senior strategist owns your account from kick-off — no juniors learning on your budget. You get a clear 90-day plan, a weekly progress note, a monthly business review tied to your commercial targets and full visibility of everything we run. If a channel is not earning its keep we say so, redirect spend, and prove the lift. That accountability is what land and new-homes teams inside estate agencies, housebuilders and consultancies tell us they value most after years of vague reporting from previous agencies.
Ready to talk?
If you are a land & new home brand that wants to build a qualified buyer database long before launch and protect first-release momentum, we should talk. A short discovery call gives us enough to come back with a tailored paid search plan, honest numbers, and a clear view of what is realistic in your patch. No decks for the sake of decks, no procurement marathon — just a senior team that knows your market.
Book a 20-minute call and we will walk you through what a specialist paid search programme looks like for land & new homes.
Book a discovery call →