Lifecycle & retention — turn first orders into ten.
Email, SMS and loyalty programmes that earn more than they cost.
Lifecycle & Retention, in 60 seconds.
- Lifecycle audit, flow mapping and segmentation strategy
- Klaviyo, Braze, Iterable, HubSpot or CustomerIO build and management
- Email, SMS, push and on-site personalisation across the customer journey
- Revenue, LTV and retention reporting with proper holdout testing
- 1Your acquisition cost is rising and you're under-monetising existing customers
- 2Your email programme is mostly broadcast newsletters and one welcome flow
- 3You want lifecycle judged on incremental revenue, not open rates
Senior team. Real numbers.
Lifecycle & retention — turn first orders into ten.
Retention isn't a flow you 'switch on' — it's a programme. We audit, redesign segmentation, ship the core flows (welcome, browse, cart, post-purchase, win-back, VIP) and then iterate based on holdout testing so the team can actually prove incremental revenue, not just attribute it.
Audit & segment
Audit current flows, customer segmentation and channel mix. Redesign segments around RFM and behavioural triggers.
Ship the flows
Welcome, browse, cart, post-purchase, win-back, VIP and lifecycle campaigns built in your ESP.
Test & prove
Holdout testing on flows and campaigns so incremental revenue is provable, not just attributed.
Most clients add a few of these.
Lifecycle & Retention works harder plugged into a wider stack. Same team, same SLA, one invoice.
Websites
Strategy, design and build from a senior team. No hand-off cliff at launch — most clients move straight onto a management retainer.
GA4 & Server-side
Tracking your finance team can actually trust. Server-side GTM, Consent Mode v2 and conversion mapping wired into every campaign.
AI Strategy & Roadmap
A 90-day plan for what to pilot, what to industrialise and what to ignore — written for your stack, not a template.
Senior strategists on every brief. Live reporting on every pound.
AI-powered, human-led
AI in the pipeline, senior strategists at the wheel. Speed without the slop.
Senior-led delivery
Every brief is run by a senior strategist before it hits a specialist. No graduate ladders, no white-label outsourcing.
Live & transparent
Everything we do — work, spend, results — visible to you in real time. No PDF reports, no monthly surprises.