Market sizing your board will actually believe.
TAM, SAM, SOM and competitor teardowns — built bottom-up from real data.
Available subject to quotation · 4–6 weeks
Market Sizing, in 60 seconds.
- Bottom-up TAM / SAM / SOM model with documented assumptions
- Competitor financials, share, positioning and SWOT
- Adjacency and white-space analysis
- Board-ready deck and supporting model
- 1You're raising, exiting or entering a new market
- 2Your existing TAM number is a hand-wave and your board has noticed
- 3You need real competitive intelligence, not a McKinsey deck rehash
Senior team. Real numbers.
Market sizing your board will actually believe.
Top-down market sizing is a parlour trick. We build bottom-up models from real data sources, document every assumption, validate with customer interviews and produce a board-ready output that holds up under investor scrutiny.
Data scan
Public data, industry reports, customer interviews and proprietary scraping where it adds confidence.
Model
Bottom-up TAM/SAM/SOM with every assumption documented and source-linked.
Output
Board-ready deck, supporting model and competitor SWOT with adjacency / white-space analysis.
Most clients add a few of these.
Market Sizing works harder plugged into a wider stack. Same team, same SLA, one invoice.
Websites
Strategy, design and build from a senior team. No hand-off cliff at launch — most clients move straight onto a management retainer.
GA4 & Server-side
Tracking your finance team can actually trust. Server-side GTM, Consent Mode v2 and conversion mapping wired into every campaign.
AI Strategy & Roadmap
A 90-day plan for what to pilot, what to industrialise and what to ignore — written for your stack, not a template.
Senior strategists on every brief. Live reporting on every pound.
AI-powered, human-led
AI in the pipeline, senior strategists at the wheel. Speed without the slop.
Senior-led delivery
Every brief is run by a senior strategist before it hits a specialist. No graduate ladders, no white-label outsourcing.
Live & transparent
Everything we do — work, spend, results — visible to you in real time. No PDF reports, no monthly surprises.
Other services in this practice.
Ready to put Digital Munkey in the driving seat?
30-minute discovery call. No pressure.
