Microsoft Ads — the older, wealthier audience nobody talks about.
Bing, Edge, Outlook and the Microsoft Audience Network — typically older, higher household income, higher conversion.
Microsoft Ads, in 60 seconds.
- Search, Audience Network and Shopping campaigns on Microsoft Advertising
- Import + diff from Google Ads with platform-specific bid and copy tweaks
- Universal Event Tracking with offline conversion imports
- Audience Network creative production and demographic targeting
- 1Your audience skews 35+ and Bing share-of-search isn't trivial in your category
- 2You sell finance, property, healthcare, B2B or premium consumer goods
- 3You're already running Google Ads and want a low-friction second channel
Senior team. Real numbers.
Microsoft Ads — the older, wealthier audience nobody talks about.
Microsoft Ads quietly delivers some of the lowest CPCs and highest-value users we see — especially in finance, property, healthcare and B2B. We import from your Google account, then re-tune for Microsoft's audience: copy that lands on Edge, bids that respect the older demographic and Audience Network creatives that work in Outlook and MSN.
Import & diverge
Google import as a base, then platform-specific bid, copy and audience changes — never run as a clone.
Shopping & UET
Microsoft Shopping campaigns with UET tracking, offline conversion imports and Advanced Matching.
Audience Network
Native ads across Outlook, MSN and the wider MAN inventory — quietly one of the strongest retention surfaces in the UK.
Most clients add a few of these.
Microsoft Ads works harder plugged into a wider stack. Same team, same SLA, one invoice.
Websites
Strategy, design and build from a senior team. No hand-off cliff at launch — most clients move straight onto a management retainer.
GA4 & Server-side
Tracking your finance team can actually trust. Server-side GTM, Consent Mode v2 and conversion mapping wired into every campaign.
AI Strategy & Roadmap
A 90-day plan for what to pilot, what to industrialise and what to ignore — written for your stack, not a template.
Senior strategists on every brief. Live reporting on every pound.
AI-powered, human-led
AI in the pipeline, senior strategists at the wheel. Speed without the slop.
Senior-led delivery
Every brief is run by a senior strategist before it hits a specialist. No graduate ladders, no white-label outsourcing.
Live & transparent
Everything we do — work, spend, results — visible to you in real time. No PDF reports, no monthly surprises.