Free resource · Hospitality, Travel & Leisure

UK backlink checklist for hospitality, travel & leisure

For hotels, restaurants, attractions and venues, OTAs and review platforms are both your booking pipeline and your strongest SEO signals.

0 / 18 ticked off

Pace yourself

Don't submit to 30 directories in one day — it looks like a link scheme. Aim for 3-5 submissions per week over 6-8 weeks.

What to avoid

Never buy 'backlink packages', PBN links, or 'guaranteed DA80+ links' on Fiverr. These will get you a Google manual penalty. There are no shortcuts.

NAP consistency

Use exactly the same Name, Address, Phone (NAP) format on every listing. Inconsistency confuses Google and dilutes local ranking signals.

The highest-value links

The highest-value backlinks come from: (1) being quoted in editorial articles, (2) publishing original research or data, (3) building free tools others link to, (4) sponsoring local events or charities, (5) genuine partnerships with non-competing businesses in adjacent sectors.

Citation

Google Business ProfileP1DA ~100Free
Non-negotiable. Drives local pack rankings and Maps visibility. Verify by post or video.
Submit
Bing Places for BusinessP1DA ~95Free
Import directly from your Google Business Profile in 30 seconds.
Submit
Apple Business ConnectP1DA ~95Free
Apple Maps + Siri local results. Often overlooked.
Submit

Review

TrustpilotP1DA ~92Freemium
Free profile. Start collecting reviews — schema markup pulls stars into Google results.
Submit
TripAdvisorP1DA ~93Free
Claim and optimise your listing. Photos and replies measurably increase ranking.
Submit
HardensP3DA ~60Free
Restaurant guide — editorial, harder to get into but high quality.
Submit

Industry

Booking.com partnerP1DA ~95Paid
Commission-based. Largest OTA in the UK — also a strong backlink and brand SERP asset.
Submit
Expedia partner centralP1DA ~93Paid
Covers Expedia, Hotels.com, Vrbo. Worth the commission for reach.
Submit
OpenTableP1DA ~88Paid
Restaurants — bookings + rich brand SERP listing.
Submit
Visit Britain / VisitEnglandP2DA ~85Paid
National tourism boards. Quality assured scheme = official backlink + trust mark.
Submit
Square MealP2DA ~70Freemium
London + UK restaurant + venue directory. Free listing, paid premium.
Submit
Wedding Wire / HitchedP2DA ~75Paid
Wedding venues and suppliers — major booking and SEO channel.
Submit
Visit Britain Business EventsP3DA ~78Free
For MICE / conference venues — official editorial listing.
Submit

Local

Local 'Visit X' tourism boardP2DA ~60Freemium
Every region has one (Visit Kent, Visit Cornwall, Visit Manchester etc.) — usually free listing for accredited businesses.
Submit
Local Chamber of CommerceP3DA ~55Paid
Useful for venues that target corporate events.
Submit

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