Free resource · Professional Services

UK backlink checklist for professional services

For law firms, accountants, consultancies and financial advisers, the most valuable links are regulator listings, professional bodies and verified review platforms — not generic directories.

0 / 18 ticked off

Pace yourself

Don't submit to 30 directories in one day — it looks like a link scheme. Aim for 3-5 submissions per week over 6-8 weeks.

What to avoid

Never buy 'backlink packages', PBN links, or 'guaranteed DA80+ links' on Fiverr. These will get you a Google manual penalty. There are no shortcuts.

NAP consistency

Use exactly the same Name, Address, Phone (NAP) format on every listing. Inconsistency confuses Google and dilutes local ranking signals.

The highest-value links

The highest-value backlinks come from: (1) being quoted in editorial articles, (2) publishing original research or data, (3) building free tools others link to, (4) sponsoring local events or charities, (5) genuine partnerships with non-competing businesses in adjacent sectors.

Citation

Google Business ProfileP1DA ~100Free
Non-negotiable. Drives local pack rankings and Maps visibility. Verify by post or video.
Submit
Bing Places for BusinessP1DA ~95Free
Import directly from your Google Business Profile in 30 seconds.
Submit
Apple Business ConnectP1DA ~95Free
Apple Maps + Siri local results. Often overlooked.
Submit

Review

TrustpilotP1DA ~92Freemium
Free profile. Start collecting reviews — schema markup pulls stars into Google results.
Submit
Google ReviewsP1DA ~100Free
Strongest local ranking factor. Aim for steady, recent reviews.
Submit
VouchedForP1DA ~60Freemium
Verified reviews for financial advisers, accountants and solicitors. Featured in The Times Good Adviser Guide.
Submit
ReviewSolicitorsP1DA ~55Freemium
Largest independent solicitor review site in the UK.
Submit

Industry

Law Society Find a SolicitorP1DA ~80Free
Official register — automatic listing if you're SRA-regulated.
Submit
ICAEW Find a Chartered AccountantP1DA ~80Free
Automatic listing for ICAEW firms. Strong trust signal.
Submit
FCA registerP1DA ~92Free
Required for regulated firms — link from FCA carries enormous trust weight.
Submit
UnbiasedP2DA ~70Paid
Lead generation site for financial advisers, mortgage brokers and accountants. Paid but high-intent.
Submit
Chambers and PartnersP2DA ~78Free
Legal directory used by GCs. Editorial process — ranking takes years but the link is gold.
Submit
Legal 500P2DA ~76Free
Editorial legal directory — submission-based, highly trusted.
Submit
Find a Mortgage BrokerP3DA ~50Freemium
Niche but high-intent for mortgage advisers.
Submit

Local

Local Chamber of CommerceP2DA ~55Paid
Solid local trust signal plus networking events.
Submit

Ready to put Digital Munkey in the driving seat?

30-minute discovery call. No pressure.

Get started Book a call