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Free resource · B2B & SaaS

UK backlink checklist for B2B & SaaS

For B2B SaaS, the highest-value links are software review sites and category directories — they convert as well as they rank.

0 / 18 ticked off
Pace yourself

Don't submit to 30 directories in one day — it looks like a link scheme. Aim for 3-5 submissions per week over 6-8 weeks.

What to avoid

Never buy 'backlink packages', PBN links, or 'guaranteed DA80+ links' on Fiverr. These will get you a Google manual penalty. There are no shortcuts.

NAP consistency

Use exactly the same Name, Address, Phone (NAP) format on every listing. Inconsistency confuses Google and dilutes local ranking signals.

The highest-value links

The highest-value backlinks come from: (1) being quoted in editorial articles, (2) publishing original research or data, (3) building free tools others link to, (4) sponsoring local events or charities, (5) genuine partnerships with non-competing businesses in adjacent sectors.

Citation

  • Google Business ProfileP1DA ~100Free

    Non-negotiable. Drives local pack rankings and Maps visibility. Verify by post or video.

    Submit
  • Bing Places for BusinessP1DA ~95Free

    Import directly from your Google Business Profile in 30 seconds.

    Submit
  • Apple Business ConnectP1DA ~95Free

    Apple Maps + Siri local results. Often overlooked.

    Submit

Review

  • TrustpilotP1DA ~92Freemium

    Free profile. Start collecting reviews — schema markup pulls stars into Google results.

    Submit
  • G2P1DA ~90Freemium

    The dominant B2B software review site. Free listing, paid placement for category leaders.

    Submit
  • CapterraP1DA ~90Freemium

    Gartner-owned. UK-specific instance — strong source of qualified trial signups.

    Submit
  • GetAppP2DA ~80Free

    Capterra sister site — listing usually carries across.

    Submit
  • Software AdviceP2DA ~80Free

    Gartner family. Editorial recommendations carry weight in UK procurement.

    Submit
  • TrustRadiusP2DA ~80Freemium

    Long-form reviews from verified business buyers.

    Submit

Industry

  • BetaListP3DA ~70Freemium

    Pre-launch / early-stage SaaS. Good for early users.

    Submit
  • AlternativeToP2DA ~80Free

    'X alternatives' search traffic — get your product listed against the category leader.

    Submit
  • Slashdot SoftwareP3DA ~88Free

    SourceForge-owned software directory. High DA, low effort.

    Submit
  • CrunchbaseP2DA ~90Free

    Company profile, funding rounds and team — strong brand SERP asset.

    Submit

Directory

  • Yell.comP1DA ~78Freemium

    UK's biggest business directory. Free listing is enough — ignore the paid upsells.

    Submit
  • FreeIndexP2DA ~65Free

    Genuinely free UK directory with strong domain trust.

    Submit
  • Thomson LocalP2DA ~60Free

    Free listing, established UK brand.

    Submit

PR

  • Product Hunt launchP2DA ~90Free

    One-off launch link + brand SERP entry. Plan the launch carefully.

    Submit
  • Featured.com / QwotedP2DA ~62Freemium

    Get founder/CTO quoted in editorial coverage — high-quality contextual links.

    Submit

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