Category

Insight

In-depth insight on property marketing, SEO, paid media and industry trends.

2018-10-30
Digital Marketing for New Homes

How housebuilders and developers use digital marketing to drive reservations across the scheme lifecycle.

2018-10-30
Google Roll Out the New Google Ads

Google has rolled out the new Google Ads interface — here is what estate agents and property marketers need to know.

2018-10-08
Google Launched AdWords Nearly 18 Years Ago With a Simple Goal

A brief history of AdWords, now Google Ads, and how the platform has shaped property advertising.

2018-10-02
AdWords & SEO for Estate Agents

How estate agents combine AdWords (now Google Ads) and SEO to win local search.

2018-10-01
Capturing the Moments That Matter on Mobile

Mobile moments matter — especially in property where most searches now happen on a phone.

2018-09-27
Estate Agent Website Mobile Traffic

Why mobile traffic dominates estate agent websites and what that means for design and conversion.

2018-09-15
Google's Page Speed Update Has Now Been Rolled Out

Google's mobile page speed update is now live — what it means for property websites.

2018-10-02
Google Maps for Estate Agents

How estate agents can dominate Google Maps and the local pack in their patch.

2019-02-20
YouTube Viewability for Property

What YouTube viewability metrics mean for property advertisers running video campaigns.

2019-02-22
Cities Index Report — December 2018

Highlights from the December 2018 Cities Index Report and what they mean for property marketers.

2019-03-05
Tips for Better SEO for Letting Agents

Practical SEO tips for letting agents that want to fill more properties and win more landlords.

2019-03-11
Tips for Better SEO for Commercial Estate Agents

Commercial property SEO tips for agents working in office, retail, industrial and investment markets.

2019-04-29
April in Search Marketing for Estate Agents

The April search marketing round-up for estate agents — algorithm updates and new features.

2019-04-29
Search Engine Optimisation for Estate Agents

A complete introduction to SEO for estate agents — local, technical, content and authority.

2019-06-03
Google Advertising for Estate Agents

How estate agents get the most out of Google Ads — search, display, video and more.

2019-06-03
SEO for Property Websites

SEO fundamentals for property websites of every type — estate agency, developer, portal and more.

2019-06-03
Facebook Advertising for Estate Agents

How estate agents run Facebook (now Meta) advertising properly — audience, creative, conversion.

2019-06-25
Digital Marketing for Commercial Agents

Digital marketing strategies tailored to commercial property agents.

2019-06-25
Estate Agents Turn to More Digital Marketing

Why estate agents are shifting more spend into digital marketing and what is working.

2019-07-30
Mobile Search for 2019

Mobile search trends shaping property marketing in 2019.

2020-03-18
How Is Coronavirus (Covid-19) Going to Affect Estate Agents & Property?

An honest look at how the coronavirus pandemic is likely to affect estate agents and the property market.

2021-01-08
Best Digital Marketing Strategies for Estate Agents During Lockdown

How estate agents adapted their digital marketing strategy through the UK lockdowns — and what stuck.