A Digital Marketing Agency for Estate Agents
Estate agents do not need a generalist agency that learns property on your budget. You need a specialist team that already knows the platforms, the audience and the seasonality — and reports against instructions on the board, not vanity dashboards. Digital Munkey has run integrated digital marketing programmes for estate agents since 2013, across SEO, paid search, paid social, content and CRO. Everything below is what an integrated programme actually looks like.
Why a specialist beats a generalist for property
Property is a regulated, locally-rooted, long-consideration market with a uniquely competitive SERP — Rightmove, Zoopla, OnTheMarket and the corporates between them set the bar. Generalist agencies bring playbooks built for SaaS or e-commerce and miss the things that move the needle for an agency: GBP optimisation across multiple branches, postcode-level audience buying, CPRs and consumer-duty messaging compliance, and the way valuation enquiries flow through an estate-agent CRM. Three months in, you usually see the gap — generalist agencies are still asking how Reapit works while a specialist is already reporting on instructions won.
What an integrated programme covers
Every estate-agent engagement we run touches five disciplines, joined up, with one strategist owning the whole programme. SEO handles local rankings, technical health and content production. Paid search handles brand defence, competitor conquesting and high-intent landlord / vendor terms. Paid social handles postcode-targeted valuation campaigns and life-event audiences. Content covers area guides, market commentary and seller / landlord advice. CRO covers the valuation form, the booking flow and the post-enquiry nurture. The point of running them together is that signals from one channel feed the others — retargeting pools come from organic traffic, lookalikes come from CRM valuation data, content briefs come from search-term reports.
How we structure the team around your business
You get one senior strategist as your single point of contact, plus the specialist hands behind them — typically an SEO lead, a paid-media lead, a content lead and a CRO / analytics lead. We meet you fortnightly, share dashboards openly, and tie every decision back to a clear monthly plan. No account-management layer, no juniors learning on your budget, no agency hierarchy between you and the people running the campaigns. That is the model — it is why most of our agency clients renew year after year.
Reporting against commercial outcomes
We headline monthly reports on valuation enquiries, cost per valuation, cost per instruction and revenue contribution. Channel metrics sit underneath for diagnostics, never above for headlines. When a channel is not earning its keep we say so, redirect the spend, and prove the lift in the next cycle. That accountability — and the willingness to recommend cutting a channel we sell — is what most agency principals tell us was missing from their previous agency.
If you are looking for a specialist digital marketing agency for estate agents — senior-led, integrated and accountable to instructions — book a 20-minute discovery call.
Book a discovery call →Frequently asked questions
- Are you a Google Partner?
- Yes — Digital Munkey is a certified Google Partner. We have run Google Ads accounts for property brands continuously since 2013.
- Do you work with our existing CRM and portal feeds?
- Yes. We work with Reapit, Alto, Jupix, Vebra, Street.co.uk and the major portal feeds. Most of the value of an integrated programme is the data pipeline between the CRM and the ad platforms, and that is something we set up in the first 30 days.
- What is the minimum engagement size?
- Our smallest integrated retainer is usually around £2,500 a month for a single-branch independent. Multi-branch and corporate programmes typically sit between £6,000 and £20,000 a month depending on branch count and media spend.
- Can we start with one channel and add others later?
- Absolutely — about half our estate-agent clients start with SEO or paid search only and add the other channels once we have proven the model. We are not a 'take the whole stack or nothing' agency.
More for Estate Agents
Explore the other specialist services we run for estate agents.
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