Paid Search for Estate Agents
Paid Search for estate agents is a discipline of its own. The audience behaves differently, the buying cycle is longer, and the competition for visibility is fierce. We work with independent estate agents, hybrid brands and corporate branches who need to win local search, fill the diary with valuations and beat the portals on direct enquiry — without wasting budget on generic agency tactics that ignore how the property market actually moves. We have worked with estate agents since 2013 and helped over 400 branches grow their pipeline.
Why estate agents need a specialist paid search partner
Most agencies treat property as just another vertical. We treat it as our home market. Estate Agents face a specific challenge: rising portal fees, fewer instructions per branch and longer time on market. A specialist partner understands the seasonality of the market, the language buyers and instructors use, and the regulatory boundaries — from CPRs to consumer-duty messaging — that shape what you can and cannot say. That context is the difference between a campaign that fills the pipeline and one that just spends budget.
Our approach to paid search for estate agents
We rebuild accounts from the keyword up — match-type discipline, negatives, single-theme ad groups, conversion tracking that ties spend to revenue. For estate agents specifically, that means Google Ads, Microsoft Advertising and demand-gen campaigns built around independent estate agents, hybrid brands and corporate branches. Every campaign is wired into proper conversion tracking from day one so we are optimising against cost per enquiry, conversion rate, lead quality and contribution to pipeline — not vanity numbers that look good in a slide but never translate into instructions, reservations or completed deals.
What you can expect
A senior strategist owns your account from kick-off — no juniors learning on your budget. You get a clear 90-day plan, a weekly progress note, a monthly business review tied to your commercial targets and full visibility of everything we run. If a channel is not earning its keep we say so, redirect spend, and prove the lift. That accountability is what independent estate agents, hybrid brands and corporate branches tell us they value most after years of vague reporting from previous agencies.
Ready to talk?
If you are a estate agent brand that wants to win local search, fill the diary with valuations and beat the portals on direct enquiry, we should talk. A short discovery call gives us enough to come back with a tailored paid search plan, honest numbers, and a clear view of what is realistic in your patch. No decks for the sake of decks, no procurement marathon — just a senior team that knows your market.
Book a 20-minute call and we will walk you through what a specialist paid search programme looks like for estate agents.
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